In light of the modern technological development in the Internet world, social media platforms today have become one of the most important digital means that help reach customers and offer various products, whether a service or a commodity, to the public. Social media has provided a great service to institutions and companies focused on getting to know the public and its desires and helping to know the values of the market and its developments and how customers think about the product or service provided to them.

This is why Facebook and other social media platforms have come to the idea of keeping the world connected, and promoting advertising and digital marketing via online platforms. Today, they are the first means of reaching the public and building a digital reputation, and presence on all platforms.

The importance of working on social media platforms for companies is focused on building the mental image of the products and services provided to customers, expanding and identifying the target audience more accurately than ever before, so we have to say that digital presence is life and is the real marketing of products.